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WSWS : News
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Internet & Computerization
Napster offers record companies a new commercial arrangement
By Mike Ingram
24 February 2001
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The Internet music swap service Napster and its 50 million-plus
users face a new court injunction that may effectively close down
the service as it presently exists. Whatever the eventual fate
of Napster, however, the naked economic interests that lie behind
the invocations of artistic copyright and intellectual property
on the part of the music industry giants are increasingly clear.
A February 12 ruling by a three-judge panel said that Napster
technology enabling millions of users to trade pirated music over
the Internet represented a mass violation of record label copyrights.
The case was sent back to Judge Marilyn Hall Patel, asking her
to more narrowly focus her original injunction that ordered Napster
to prevent the trading of copyrighted material, while respecting
the technological limitations Napster faces in policing its service.
Patel is anxious that some form of agreement is reached between
Napster and the major record labels. Within days of the ruling
Patel said, "I think they [Napster and the recording companies]
should all work out something. In an implicit criticism
of the record companies, she said, "There's no such thing
as a free lunch, but sometimes lunch is more expensive than it
should be."
It has since emerged that the judge had ordered the two sides
to meet even before the 9th US Circuit Court of Appeals made its
ruling. According to Russell Frackman, an attorney representing
the recording companies, Patel appointed retired federal judge
Eugene Lynch as mediator. Frackman said he attended a meeting
with lawyers from Napster and other plaintiffs at which Lynch
explored potential mediation.
Frackman said, "It was always our position with Judge
Lynch [that] the only thing that could be mediated were damages
for past infringements and the form of injunctive relief going
forward. Any business resolution that Napster might be interested
in would have to be discussed... with individual record companies."
Napster has already acknowledged the court ruling means it
cannot continue allowing the unlimited free exchange of music
between users, and the company has formed an alliance with the
German media giant Bertelsmann AG to develop a subscription-based
service. Napster officials have now outlined a strategy they hope
will provide the possibility of a deal with all the major labels.
The company said it is willing to pay the recording industry $1
billion over five years to end the lawsuit. This breaks down to
$150 million per year paid in licensing fees to the major record
companies and $50 million per year in fees to independent labels
and artists.
Napster's plan is to create a multi-tiered subscription based
service. CEO Hank Barry has indicated that a basic service that
limits the number of file transfers would cost between $2.95 and
$4.95 per month, with unlimited access costing between $5.95 and
$9.95.
Speaking for Bertelsmann, chief executive officer Thomas Middelhoff
said, "I believe it is time for the music industry and Napster
to create a win-win strategy for users, artists and the labels."
But the initial response of the recording giants has been to turn
the offer down flat.
Some of the world's largest record labels, including Universal
Music and Warner Music, issued statements expressing dissatisfaction
with the offer, and Sony Music Entertainment said that $1 billion
was inadequate. "It's obvious to anyone that follows the
music business that the numbers Napster proposed on Tuesday do
not make sense for a $40 billion industry," Sony said.
What will determine any final agreement is not only the amount
of money offered by Napster but also if, and how quickly, the
major labels can develop their own online music services. It cannot
be ruled out that they will follow the path taken by Bertelsmann
and decide that it is better to use the technology developed by
Napsternot to mention its 50 million-strong user baserather
than attempting to reinvent the wheel.
Napster II would curtail the free exchange
of music
Despite the company's claim to be safeguarding the "Napster
Community", the details of the planned changes to the service
would severely restrict users' access and ability to exchange
music online.
Judging by the response in several Internet discussion groups,
and the results of numerous surveys, a majority of Napster users
would not object to paying a small subscription fee for access
to the service as it presently exists. But though the planned
changes would be almost invisible to the user, what has been dubbed
Napster II will be very different to its predecessor.
Firstly, users will have to download a new version of Napster
programme, since current versions and, probably, open-source Napster
clones will also not work with the new system. Once installed,
the new software will appear to work as beforea search engine
will bring up a list of users' song files from a central index
kept at the Napster headquarters. Users will still be able to
download the song files from any other user's computer. It is
upon downloading the file that the changes to the Napster system
would become apparent.
As a song is requested from another user's hard drive, the
Napster software will encrypt the raw MP3 file on the fly, then
send the scrambled result to the person who requested it. Each
Napster user will have a unique software "key" that
unlocks the encrypted file and permits the song to be played.
Having downloaded a song, however, the user will not be able to
email it to anyone else and will be prevented from downloading
it to a portable MP3 player or burning it to CD unless he or she
has paid the appropriate subscription fee.
The new model is even more restrictive than the way CDs or
cassette tapes are presently distributed, since there is nothing
built into a CD or tape that physically prevents it from being
copied.
Legal problems far from settled
The proposed model may yet prove attractive to the recording
giants, because it addresses the issues central to their dispute
with Napster.
Contrary to the public statements of concern over the rights
of the artist, what has troubled the media moguls since the emergence
of Napster is the threat posed to their profits should they lose
control over distribution channels in the era of the Internet
and mass communications. The ability of an individual to make
a cassette recording, or even burn a copy of a CD, and exchange
it with friends is hardly likely to make much impression on the
revenues of Universal or Sony. In the case of Napster, and the
technology on which it is based, however, the utilisation of the
Internet as a means by which millions of people worldwide can
exchange music will have an impact.
Though studies show that Napster users generally buy more music
than others, and that sales of CDs continue to increase, this
could change with the emergence of affordable new portable devices
for playing MP3 files and faster Internet connections. At the
very least, the emergence of Napster has fuelled the demand to
end the extortionate mark-up on music CD prices that exists at
present.
If the major labels do not participate in the new system, and
a court injunction is issued ordering Napster to block access
to their material, Napster users would be limited to content provided
by Bertelsmann and the smaller labels TVT and eDel with whom Napster
has agreements, as well as independent artists seeking a broader
audience for their work. In this event it is doubtful that Napster
would maintain its user base and could lose out to alternative
systems that have emerged, such as Gnutella or Freenet.
Republican Senator for Utah, Orrin Hatch, voiced concerns about
this in the US Senate on February 14. Announcing plans to hold
a Senate hearing to examine the impact of the February 12 ruling,
the head of the Senate Judiciary Committee warned that it could
cause more problems for the record industry if Napster is forced
to shut down. "My feeling about this 9th Circuit decision
is a gnawing concern that this victory for the labels may prove
short-sighted," Hatch said. "I fear that this consumer
demand will be built by Napster clones like Freenet or Gnutella,
and such a development would further undermine copyright online."
In addition to the legal problems, very real technical difficulties
confront Napster in implementing its new model.
Firstly, the extra step of encrypting the files could well
slow down the system considerably, making it annoying, if not
completely unusable.
Even if the new system can be deployed without a noticeable
degradation of service, it may not succeed in its goal of preventing
the broader distribution of copyrighted music. Digital-rights
software of this type is notoriously vulnerable to malicious programmers.
Furthermore, every time a computer plays a song, the music will
exist somewhere in a decrypted form and it would be possible to
capture the data and convert it back into an unencrypted MP3 file.
The Toronto-based company High Criteria is already selling a program
via the Internet for $11.95 that can do this.
The reaction of the recording giants to the emergence of Napster
is indicative of the conflict between private property and the
new technologies spawned by the emergence of the Internet.
Napster is only the most well known application of a technology
known as Peer-to-Peer or P2P networking. Its great advantage over
previous systems is the ability to make use of the processing
power and storage capacity of the millions of computers, including
home PCs, connected to the Internet at any one time. In doing
this, P2P comes close to realising the full potential of the World
Wide Web as envisioned by its inventorsthe ability to make
every computer a broadcaster as well as a receiver of information.
Such a development inevitably comes up against the restraints
of the profit system and meets with the opposition of big business.
Today the main concern of the giant media conglomerates is to
prevent any new technology diminishing their massive profits from
the distribution of music. But with the wider availability of
high-speed connectionsat least in the advanced countriesthey
are already taking measures to prevent the free distribution of
film and video over the Internet.
See Also:
US Court rejects Napster appeal
[15 February 2001]
Online music-swap firm
Napster forms strategic alliance with media giant Bertlesmann
[4 November 2000]
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