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The merger of the Frankfurt and London stock exchanges
By Patrick Richter
16 May 2000
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The merger announced May 3 combining the Deutsche Börse
Frankfurt (Frankfurt Stock Exchange) and the London Stock Exchange
(LSE) will create the biggest stock exchange in Europe. The new
entity, to be named International Exchange (iX), will be the fourth
largest stock exchange in the world following the New York Stock
Exchange (NYSE), Nasdaq and Tokyo.
Most commentators see the Frankurt-London link-up as being
a "first step towards a global stock exchange" which
might well result in a unified pan-European stock market within
the next two years. The British newspaper the Guardian
writes: "A single global stock market is now one step closer
to reality."
But this increasing concentration is also intensifying rivalries
within Europe and between Europe and the United States. In the
same report quoted above the Guardian warns: "The
merger of the London Stock Exchange and Frankfurt's Deutsche Börse
might be a blow to the former." However, it then goes on
to say: "but that's no reason to stand in the way of globalisation."
Other commentaries place more emphasis on the emergence of a European
rival to counter market domination by the NYSE.
The new iX will have its headquarters in London, and will trade
traditional stocks and shares from Germany and Britain. Fifty-three
percent of European trading with blue chip stocks (the shares
of major corporations that define the stock price indexes) will
then take place at the new exchange.
Frankfurt will be the location for trading with stocks from
the German "Neuer Markt" ("New Market"the
Frankfurt high-tech stock exchange) and its London counterpart,
"techMark". Trade with these high-growth equities will
be combined in a joint company with Nasdaq, which will hold 50
percent of the new company's shares. Nasdaq's trade with technology
stocks and high-risk growth equities has made it the world's second
largest stock market location next to the NYSE in terms of trade
volume.
In combination with Nasdaq, the new stock exchange will account
for 81 percent of Europe's booming high-tech growth market, putting
it in an unassailable position, at least as far as Europe is concerned.
The new combination also aims to make trading with the major stocks
in this sector possible 24 hours a day in the near future. Nasdaq
already plans to open a trading location for this in June in Tokyo
which will be integral to the new structure.
The fight for market domination
Competition for the dominating position in the Europeanand,
in the long run, worldwidestocks and securities market is
mainly being fought out at the level of the technical trading
systems' cost and stability. In this cut-throat competition, the
essential question is which stock exchange has the most stable
and cost-efficient system, enabling it to prevail over others.
There are 40 stock exchanges in Europe with a total annual
administration cost of more than one billion US dollars. This
is financed by the stock buyers and sellers in the form of fees
and commissions. The big banks and investment funds, in particular,
which account for most of the trading, are no longer prepared
to accept stock exchanges organised on a national basis in view
of new technological developments and the international character
of their business operations.
Germany's Deutsche Bank AG, for instance, incurs expenses in
double- and even triple-digit millions for its connections to
various stock exchanges. The high cost is due to the different
technical systems, settlement methods and national regulations
applied in these exchanges. Leonhard Fischer, the Dresdner Bank
board member responsible for stock trading and, as of May 8, the
deputy chairman of Deutsche Börse AG, stated on this topic:
"We need two, maybe three stock exchanges in Europe at which
we can trade inexpensively, quickly and unbureaucratically."
This is why the search has been on for some time now to find
alternatives to the existing stock exchange systems. One innovation
rapidly making inroads is the introduction of so-called electronic
communications networks (ECN's) modeled on Nasdaq, with which
trading is done entirely by computer network.
The Goldman Sachs and J.P. Morgan investment groups, Deutsche
Bank and Dresdner Bank are cooperating in the introduction of
an alternative system called Tradepoint, which will go into operation
this July running 230 of the biggest European stocks. Another
investment group, Morgan Stanley Dean Witter, and the Swedish
OM Group, which runs the Stockholm stock exchange, are scheduled
to introduce their Jiway system in September. According to them,
Jiway will be the trading platform for more than 6,000 European
and American stocks.
Last November, Nasdaq announced plans to establish a separate
pan-European market for high-growth securities in London which
was to pool most of European trading in this sector. In response
to this, the European stock exchanges intensified their efforts
to create a European exchange to counterbalance Wall Street's
dominating position. There is increasing agreement that "the
classic stock exchange organised on a national basis is a phase-out
model in view of the convergence of the money markets."
In late March, the Paris, Amsterdam and Brussels stock exchanges
announced, after lengthy negotiations, that they would join up
to form Euronext, which was to be the second largest European
stock exchange after London and the axis for a new European mega-exchange.
They also hoped to put the up-and-coming Frankfurt exchange in
its place this way. When these merger plans were announced, Jean-François
Théodore, the designated Euronext chief, stated that the
new combination would win back substantial business from London
and Frankfurt. The merger of the London and Frankfurt exchanges
has now shattered these hopes.
The new iX has two main advantages. First its size, which already
now has convinced the Milan and Madrid stock exchanges that they
should join the new union as soon as possible, and which will
attract a number of other small exchanges. Second, Frankfurt's
successful Xetra trading system, which will be the general trading
platform for iX.
The technical system was an essential aspect in achieving the
London-Frankfurt merger. First negotiations had already started
in July 1998, but were called off in December 1999 because of
nationalistic moods prevailing in London's City at that time.
The London stock exchange was at that time still able to rely
on its hitherto undisputed dominant position in Europe.
But London's perspective for the future rapidly deteriorated
under growing international pressure. Britain's SETS trading system
is considered to be outdatedonly last April 5 it broke down,
paralysing securities trading for seven hours. The expense and
effort of developing a new, internationally competitive system
didn't bear considering, so it was merely a matter of time before
London would fall back in the race for supremacy.
This was a trap Werner Seifert, Deutsche Börse's chairman
since 1993, did not fall into. Seifert realised early on that
"the technical systems are the decisive factor in the competition
between stock exchange locations", and started laying the
groundwork accordingly. The staff of this former partner of McKinsey's,
the management consultancy notorious for its job-cutting policies,
nicknamed him "Rambo" because of his unscrupulousness
in attaining his goals. It is with such methods that "the
Deutsche Börse chief has taken a medium-sized exchange to
the brink of European domination", wrote the Financial
Times.
Seifert focused on "electronification" right from
the start, i.e., on the development and introduction of computer
systems with which trading could be handled at the lowest possible
expense. Traditional floor trading has become a matter of secondary
importance in Frankfurt. Seifert himself calls it a "folklore
event" that would be more appropriate as a museum exhibit.
This is a genuine reflection of his entire approach which in recent
days has evoked lavish praise in the financial press on both sides
of the English Channel.
For instance, from the Financial Times: "No candidate
from Germany's then somewhat conservative corporate world would
have injected a spirit of change so effectively".
It is certainly true that Seifert has succeeded in positioning
Frankfurt as a top European stock exchange in terms of profitability
through the development of Xetra and the merger of Frankfurt's
futures exchange with the Zurich exchange. The result of that
merger, Eurex, is now in the No. 1 position worldwide, having
far surpassed the traditional Chicago futures exchange. If it
were to be quoted at the stock exchange tomorrow, Eurex's stock
value would be twice as high as that of the London Stock Exchange,
even though the LSE's trading volume is twice as high as that
of Frankfurt.
Because of its great stability andwhat is particularly
important in times of crisisits operational load capacity,
Xetra will be a core element of the new exchange. Now considered
to be one of the trading systems of choice for the future, it
is already in use at the Vienna, Helsinki and Dublin stock exchanges,
and will soon be installed in Chicago.
A change of mood in London
The merger with Deutsche Börse reflects a shift in opinion
in London's finance centre, the City, where the opinion now prevails
that the traditional policy of manoeuvring back and forth between
the economic interests of the US and Europe has become too dangerous.
The bleak outlook for the London stock exchange has caused
London's financial world to revise its previous "arrogant"
attitude and even agree to a 50-50 "merger of equals".
When the merger negotiations first started, the London stock exchange
was still insisting on holding 76 percent of the shares in the
new exchange.
Cries of alarm, such as a headline in the Daily Telegraph
calling the whole thing "a German-inspired attempt to introduce
the euro in Britain through the back door", have made practically
no impression at all on the City, where enthusiasm for the euro
is rapidly growing. Taking the same line as the Guardian
article quoted above, the City's official mouthpiece, the Financial
Times, calls for an end to London's "paralysis".
Preparations to this effect have been ongoing since the beginning
of the year. As a first step, the LSE's membership structure,
which had been in existence for 199 years, thus making it the
City's oldest institution, was transformed into a shareholder
organisation in March. An overwhelming majority of the 298 membersconsisting
mainly of bankers and stockbrokersvoted in favour of the
plan to re-establish the LSE as a profit-oriented corporation.
This was followed one month later by the retirement of Sir
John Kemp-Welch and the appointment of 57-year-old Don Cruikshank
as the new LSE chairman. The financial community doesn't regard
Cruikshank as being "one of us". As the former chief
regulator of the British telecommunications market for many years
he was seen as a member of the "old" reformist school.
But after making a complete break with his former opinions by
publishing a "devastating" report on the lack of competition
among British banks, he is now touted as the man who will whip
the City into shape for international competition. His old ties
to the government and government authorities are seen as his main
trump cards.
Cruikshank openly propagates subordinating British interests
to those of Europe, or at least pursuing British interests within
a European framework. In formulating this approach, he stated:
"The patriotic, nationalistic background to this is really
quite unfortunate.... For Europe as a whole in this area, learning
to set aside national interests is quite critical." The Financial
Times commented: "The London Stock Exchange's more
active members wanted someone who could shake it out of its complacency."
This loosening of ties to the US by London's financial world
will add to the tensions that have arisen due to the increasingly
independent stance taken by Europe, which now also wishes to play
a more important role in the global finance market. Despite general
approval by the US media for the new "European stock exchange",
which will enable 24-hour trading for the major American investors,
warnings are now being voiced that the New York Stock Exchange
must bring forward an adequate response to this challenge.
Although the NYSE has an annual revenue that is nearly three
times larger than that of the new iX$11.24 billion (in 1999),
compared to iX's $4.3 billionNew York Senator Charles Schumer
demanded in the May 5 issue of the New York Times that
the NYSE must also be transformed into "a shareholder-owned,
profit-driven, bottom-line company". Schumer went on to warn:
"The exchange cannot waste any time in adapting to the new
world. That's what happened in Chicago. Now it's No. 2."
See Also:
Wall Street's crisis and the
shattering of illusions
[17 April 2000]
German capitalism in transition:
globalization and the erosion of "Germany Incorporated"
[23 March 2000]
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