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Inquiry foreshadows major rationalisation of Australian performing
arts
By Kaye Tucker and Richard Phillips
27 September 1999
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The Australian government has initiated talks with theatre,
music, dance and opera company administrators on Securing the
Future, a government discussion paper released last August
into the economic health of Australia's leading performing arts
companies.
The discussion paper, which was produced by the Major Performing
Arts Inquiry, claims to be part of a government consultation process
aimed at overcoming the financial crisis currently facing performing
arts companies. But rather than resolve the ongoing economic difficulties
and improve the availability and quality of the performing arts,
the options suggested in the 313-page document foreshadow a major
restructure of government funding with possible job losses and
the amalgamation, or outright closure, of some companies.
The Major Performing Arts Inquiry was established last December
by the Cultural Ministers' Council (a gathering of state and federal
arts ministers) to "identify options and recommend action"
to ensure that Australia has "a financially healthy, artistically
vibrant and broadly accessible major performing arts sector."
The inquiry will present its final report and recommendations
to the government in late September or early October. The recommendations
will be discussed at the next Cultural Ministers' Council with
major changes implemented over the next three years.
Using submissions provided by 31 leading performing arts companies
receiving government subsidies, which includes six dance, four
opera, nine theatre and 12 music companies, Securing the Future
provides a snapshot of the situation facing performing arts.
The 31 companies, which directly employ over 3,300 people and
presented 4,184 performances, or more than 11 per day during 1998,
have dwindling reserves, increasing deficits, and have lost a
combined total of $13.9 million over the last six years.
* Total financial reserves for 20 of the 31 companies' investigated
is only $2.7 millionless than the amount needed to cover
operating losses expected next year.
* While major theatre, dance and opera companies performances
in Sydney and Melbourne generate high ticket sales, box office
receipts are dwindling and inadequate to cover rising costs. Adelaide-,
Brisbane-, Perth- and Hobart-based performing arts companies have
been more adversely affected, with static attendances and fewer
opportunities to increase private sector funding.
* Six companiesthe Melbourne Theatre, Bell Shakespeare,
Black Swan, the State Theatre Company of South Australia, Australian
Dance Theatre and the Australian Chamber Orchestra have negative
assets and unless provided with an immediate injection of government
or corporate funding could be forced to close in the next year.
One of the major factors in this crisis is the insufficient
and declining, in real terms, government funding to the performing
arts. Total government funding to the companies investigatedthe
largest and most successful performance groups in the countryis
$86.6 million a year. While this is more than the $66.1 million
provided in 1993, this increase does not match higher costs now
faced by the companies and disguises outright cuts in government
funding to dance and pit orchestras in the same period. From 1993-1997,
government funding for dance was cut by $327,000, and $265,000
for pit orchestras.
The composition of government funding has also changed over
the last four years with a shift from base support funding to
specific project funding. In 1993, base funding, which is used
for recurrent costs, comprised 55.6 percent of total Federal government
funds. By 1997 this declined to 50.8 percent with companies forced
to seek funds through one-off special project grants.
As the discussion paper admits, all the performing arts companies
surveyed have been hit by increases in marketing, venue and equipment
rental, transportation and other basic production costs. These
escalating costs have forced them to adopt a series of measures,
including ticket price increases, in an attempt to make up funding
shortfalls. Dance and opera ensembles and choruses have been reduced
in size and repertoire cuts made by some companies. Fewer new
works are now included in the orchestras' main subscription seasons
and the Young Artists' program has been discontinued by some state
opera companies. Opera Australia's program has been cut and most
companies have reduced their educational programs and touring
schedules.
Other measures undertaken to try and boost attendances and
box office receipts include the staging of more "popular"
repertoires or more visually spectacular events, and the use of
more "name" artists or stars. These measures have failed
to overcome attendance problems and, when added to program cuts
and other cost saving measures, have undermined the artistic and
creative integrity of the companies. Commercial pressures have
also made many companies unwilling to stage challenging works
by less established playwrights, choreographers or musicians.
While voicing concern over problems facing the larger performing
arts companies, the discussion paper does not touch on the 400
or so smaller and middle range companies which receive little
or no government support. It makes no reference to the scores
of performing arts companies that have been forced to close because
of government funding cuts over the last fifteen years.
Securing the Future bluntly rejects all calls for increased
government funding. "[S]ubmissions to the Inquiry,"
it says, "have suggested that simply providing more government
funding to the companies will solve the challenges they face.
The view of the Inquiry is that this is not the case."
This response is no surprise. The inquiry is headed by a group
of bankers, industrialists and business executives whose central
concerns are market demand, profit and survival of the financially
fittest. Helen Nugent, who chairs the inquiry, is a former Director
of Strategy at Westpac bank. Prior to this she was Professor in
Management and Director of the MBA program at the Australian Graduate
School of Management.
Other Inquiry members include Michael Chaney, managing director
of Wesfarmers and a director of BHP, one of Australia's wealthiest
corporations; David Gonski, chairman of the Hoyts Cinema chain
and a director of John Fairfax, Coca-Cola Amatil, Westfield and
Mercantile Mutual; and Catherine Walter, a director of the National
Australia Bank, Orica, the Australian Stock Exchange and the Melbourne
Business School.
The paper offers three main "options": ongoing government
support to all four art forms (dance, music, opera and theatre);
government support to only those art forms in which Australia
is "internationally competitive"; or government support
to those art forms deemed to have "broad appeal" and
"social relevance".
The first option would see the closure or amalgamation of several
companies. Suggestions mooted include the formation of a tri-state
dance company to cover Western Australia, South Australia and
the Northern Territory, thereby eliminating some state-based or
other dance companies; corporatisation of the State Orchestra
of Victoria and the Queensland Philharmonic Orchestra; and the
establishment of Opera Australia as the only government supported
opera company.
The second optiongovernment support of art forms in which
Australia is internationally competitivewould mean that
only the most successful companies or performance art forms or
those with guaranteed international appeal, such as Aboriginal
dance and music, would receive government funding.
The third major option proposedgovernment funding for
those arts forms with "broad appeal" and "social
relevance"could see major cuts to opera, and classical
forms of drama, music and dance, and an orientation to more commercial
productions.
Other proposals also include casual employment contracts for
ensemble members; further cuts to the number and scale of productions
by larger companies; amalgamation of several theatre companies;
and the establishment of "performance agreements" between
companies and those government bodies providing funds, foreshadowing
more direct government control. The paper also suggests that those
companies facing immediate financial problems should sell off
any accumulated assets.
The media have hailed the discussion paper and praised those
heading the Inquiry for their hard-nosed business approach. On
August 6, Murdoch's the Australian editorialised that many
leading performing arts companies were "basket cases and,
by any commercial measure, should be consigned to the scrap heap."
Noting that many of those involved in the arts had called for
increased government funding, the newspaper declared: "It
is commendable and realistic of the authors to reject this and
to suggest the industry needs to improve box-office and fee income,
strengthen private sector support, reduce costs andmost
importantlystrengthen balance sheets. The final report,
however, will clearly demonstrate if the arts companies themselves
are capable of meeting the challenge."
The Australia later ran an article headlined "Figuring
out funds on seats", highlighting the disparity between per
ticket government funding for performing arts companies in the
small state capitals compared to ticket subsidies provided by
the government to companies based in Sydney and Melbourne.
This was echoed in the Financial Review on August 10.
The big business newspaper praised Inquiry heads for "applying
clear-headed business analysis" to the performing arts and
declared that companies in the smaller state capitals "would
have to adopt creative structural approaches like common management
of companies and visits by out-of-State companies in order to
maintain cost-effective access."
While up to date there have been no official public statements
by the major peforming arts companies it will soon become apparent
to them that the government, with the support of the mass media,
is laying the ground for a major reorganisation of arts funding,
with damaging consequences.
Tamara Winikoff, from the National Association for the Visual
Arts, recently commented on the market-oriented outlook of many
government officials. "If the attitudes of Treasury and the
Australian Tax Office were definitive," she wrote, "the
formula would be that the arts have to run as a business. This
market-driven view sees the purpose of the arts as the provision
of leisure amusement and the production of identity-enhancing
commodities competing in the global entertainment and recreation
marketplace with other services and artifacts." Although
Winikoff was referring to the visual arts, the same conceptions
are driving the government's current Major Performing Arts Inquiry.
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